Privacy Policy

Effective Date: July 27, 2026
Last Updated: July 27, 2026

SultanSelect.com is a business-to-business wholesale marketplace operated by Midway Hub (“SultanSelect,” “we,” “our,” or “us”). This Privacy Policy explains how we collect, use, store, and share information when you visit SultanSelect.com, register for a wholesale account, purchase products, sell products as an approved vendor, or otherwise interact with our services.

By accessing or using SultanSelect.com, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Information You Provide

We may collect information that you voluntarily provide, including:

• Your name

• Business name

• Business address

• Billing and shipping addresses

• Email address

• Telephone number

• Username and account credentials

• Resale certificate or sales-tax permit information

• Employer Identification Number or other business verification information

• Payment and billing information

• Order and purchase history

• Vendor application information

• Product, inventory, and fulfillment information submitted by vendors

• Messages, support requests, reviews, and other communications

Because SultanSelect is intended primarily for wholesale business customers, we may request documentation confirming that you operate a legitimate business.

Information Collected Automatically

When you use our website, we may automatically collect:

• Internet Protocol address

• Browser type

• Device type

• Operating system

• Pages viewed

• Referring website

• Date and time of visits

• Website activity

• Approximate location based on IP address

• Cookies and similar tracking information

Payment Information

Payments may be processed by third-party payment providers. SultanSelect may not directly store complete payment card information. Payment processors may collect and process your payment information under their own privacy policies and security procedures.

2. How We Use Information

We may use collected information to:

• Create and manage wholesale customer accounts

• Verify business eligibility

• Review vendor applications

• Process and fulfill orders

• Calculate shipping and taxes

• Communicate about orders, payments, deliveries, returns, and account activity

• Display wholesale pricing to approved users

• Provide customer support

• Prevent fraud, unauthorized transactions, and misuse

• Improve our website, marketplace, and services

• Personalize the user experience

• Send service announcements and promotional communications

• Maintain accounting and transaction records

• Enforce our policies and agreements

• Comply with legal and regulatory obligations

3. Wholesale Account Verification

Access to wholesale prices or ordering features may require account approval. We may verify information through public records, business databases, government records, or documents provided by the applicant.

We reserve the right to approve, reject, suspend, or request additional documentation for any account.

4. How We Share Information

We may share information with:

Marketplace Vendors

When you order products from a marketplace vendor, we may share information reasonably necessary to process and fulfill the order, including your name, business name, contact information, shipping address, and order details.

Service Providers

We may share information with companies that provide services such as:

• Payment processing

• Website hosting

• Shipping and logistics

• Inventory management

• Fraud prevention

• Email delivery

• Accounting

• Data analysis

• Customer support

• Marketing services

These providers are permitted to use information only as necessary to provide services to us, subject to their contractual and legal obligations.

Legal and Safety Purposes

We may disclose information when reasonably necessary to:

• Comply with a subpoena, court order, or legal process

• Respond to a government request

• Protect the rights, property, and safety of SultanSelect, its users, vendors, or others

• Investigate fraud, security incidents, or prohibited activity

• Enforce our Terms and Conditions

Business Transfers

Information may be transferred in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

We do not sell personal information for money in the ordinary meaning of the term.

5. Cookies and Tracking Technologies

SultanSelect may use cookies, pixels, analytics tools, and similar technologies to:

• Keep users signed in

• Remember account preferences

• Maintain shopping carts

• Measure website traffic

• Improve website performance

• Detect fraud and security threats

• Deliver relevant marketing

You may be able to control cookies through your browser settings. Disabling cookies may prevent certain website features from functioning properly.

6. Marketing Communications

We may send emails about new products, promotions, account updates, or marketplace opportunities.

You may unsubscribe from promotional emails by using the unsubscribe link included in the message. Transactional communications concerning orders, payments, security, or account administration may still be sent.

7. Data Security

We use reasonable administrative, technical, and organizational measures to protect information. However, no internet transmission, electronic storage system, or security measure can guarantee absolute security.

You are responsible for maintaining the confidentiality of your username and password and for all activity conducted through your account.

Notify us immediately if you believe your account has been accessed without authorization.

8. Data Retention

We may retain information for as long as reasonably necessary to:

• Maintain your account

• Complete transactions

• Resolve disputes

• Prevent fraud

• Meet tax, accounting, and legal requirements

• Enforce agreements

• Protect legitimate business interests

Some records may remain in backup, archival, accounting, or compliance systems after an account is closed.

9. Your Privacy Choices

Depending on applicable law, you may have the right to request:

• Access to certain information we maintain about you

• Correction of inaccurate information

• Deletion of certain information

• A copy of certain information

• Withdrawal from marketing communications

Some information may not be deleted when retention is required for legal, accounting, fraud-prevention, or contractual purposes.

Requests may be submitted using the contact information below. We may verify your identity before completing a request.

10. State Privacy Rights

Residents of certain states may have additional privacy rights under applicable state law.

Where required, SultanSelect will process qualifying requests to access, correct, delete, or obtain information regarding covered personal data. Certain business-to-business information, transaction records, and legally required records may be exempt.

We will not unlawfully discriminate against a user for exercising an applicable privacy right.

11. Third-Party Websites

SultanSelect may contain links to websites operated by vendors, manufacturers, shipping companies, payment providers, or other third parties.

We are not responsible for the privacy, security, content, or practices of third-party websites. Review their policies before providing information.

12. Children’s Privacy

SultanSelect is intended for businesses and adults who are legally able to enter binding contracts. It is not intended for children under 13.

We do not knowingly collect personal information from children under 13. Contact us if you believe a child has provided information through the website.

13. International Users

SultanSelect is operated from the United States. Information submitted through the website may be processed or stored in the United States or other countries where our service providers operate.

By using the website, you understand that privacy and data-protection laws may differ from those in your jurisdiction.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with a revised “Last Updated” date.

Continued use of the website after an updated policy becomes effective constitutes acknowledgment of the updated policy.